About Me

Hi, I'm Shanice

A little about who I am, how I got here, and why I care so much about the way families are supported to feed their babies.

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For as long as I can remember, I've been drawn to those tender, tiring early weeks with a new baby, the ones no one quite prepares you for.

My career began within the NHS, supporting families through maternity and community services. I started as a Breastfeeding Peer Supporter, sitting beside parents in some of their most vulnerable moments, holding space while they found their way. Over the years, that work grew into roles I never imagined when I began.

I became a Baby Feeding Service Manager, leading and shaping infant feeding support across services, and then a UNICEF Baby Friendly Lead, championing evidence-based, family-centred feeding care at a whole-service level. I've trained and mentored other supporters, reviewed the research, and helped build the kind of care I always wished more families could reach.

My journey so far

Where it began

Breastfeeding Peer Supporter

Supporting parents one feed at a time, in clinics, homes and living rooms, learning that presence and patience matter as much as knowledge.

Leading services

Baby Feeding Service Manager

Coordinating and shaping infant feeding support across community services, and championing consistent, compassionate care.

Setting the standard

UNICEF Baby Friendly Lead

Embedding evidence-based, family-centred feeding practice across a whole service, and keeping families at the heart of every decision.

Today

Founder, Held by Shanice

Bringing that same expertise to families privately, with the unhurried time and genuine warmth to truly help.

Why I started private practice

Working within busy services, I saw how little time there often is to sit with a family and really listen. Feeding rarely follows a schedule, and the support parents need doesn't always fit into a ten-minute appointment.

Held by Shanice is my answer to that. It's a space where I can give families my full attention: watching a whole feed, understanding your world, and staying alongside you afterwards. No rushing, no judgement, no one-size-fits-all rulebook.

My approach

My practice is grounded in evidence, but it's never cold or clinical. I bring the research and the years of experience; you bring your baby, your instincts and your goals. Together we find what actually works for your family, whether that's breastfeeding, bottle feeding, combination feeding, or something in between.

However you feed your baby, you will always be met with kindness here. That's a promise.

Qualifications & experience

UNICEF Baby Friendly Initiative Lead NHS maternity & community experience Breastfeeding Peer Supporter trained Infant feeding & lactation trained Safeguarding trained
Let's begin

Feeding is hard. Finding help shouldn't be.

Book a free 15-minute call and let's talk about how I can support you and your baby.

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